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The Economic Observer - In Brief
The Economic Observer is the largest and most widely read business newspaper in China.
It is a favorite print media of the Chinese financial market, published weekly in Mandarin Chinese.
For more information, please visit The EO online in English at www.eeo.com.cn/ens.
Reader Profile
The Economic Observer reaches a focused audience consisting primarily of business
& government readers, characteristically well-educated, professional, with high purchasing power
who travel frequently.
Readership

Circulation: average paid circulation exceeds 700,000 per edition
Reading Rate: x3
Online readers: over 420,000 visits per week
Total number of readers per edition: approximately 2.5 million

61% of readers are concentrated in Beijing, Shanghai, and Guangzhou. The remaining 39%
are located in China's 23 other major urban centers including: Shenzhen, Nanjing, Hangshou, JiNan, Wuhen, Chengdu, Fuzhou, Xi’an, Chongquing, Shenyang, Suzhou, Hefei, Tiajin, Changsha, Nanmao, & Tiayuan.

7 The average number of plane flights taken per year by EO readers
41% of EO business readers prefer 4-star & above hotels during their business travel
45% of EO readers hold management positions
51 The average number of employees under the supervision of EO readers
54% Hold a Bachelor’s degree or higher
221,000 Yuan - the average family income of EO readers (7x the national average of 37,100)

Contents
The Economic Observer focuses on financial, economic, & political news and commentary.
The editorial board consists of 150 editors & researchers, and staunchly supports market liberalization, stressing its independent stance. The EO is highly regarded in China for its
journalistic integrity and fresh approach to media products.
Special Sections:
Travel, Dining, Leisure, CEO, Lifestyle, Your Money, Foreign Affairs, International, Capital Markets, Financial Institutions, Corporations
Advertisers Include:
Star Alliance, Lufthansa, Air France, Continental Airlines, Austrian Airlines, Rolex, Cartier, BMW, Infiniti, Lexus, Cadillac, Audi, Volvo, Acura, Shell, BP, Dow, GE, BASF, Siemens, Bosch, Philips, Samsung, Sony, Intel, Microsoft, IBM, Cisco, Dell, HP, UPS, Fed Ex, Dunhill, Remy Martin, ICBC, CITIC, Bank of China, HSBC, UBS, PriceWaterhouseCoopers, Standard Chartered, Ernst & Young, Credit Suisse, Swiss RE, Accenture, CEIBS, Fund Forum, China Merchants Bank, Asia Investors, Harvard Business School
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