At International Outlook, we are dedicated to exposing Chinese executives and government leaders to economic trends and opportunities in the world’s most dynamic emerging markets. We are an independent Hong Kong media agency, partnered with The Economic Observer newspaper of China to produce promotional reports highlighting these trends and developments within different countries, regions, industries, and markets. We provide foreign governments and companies with strategic exposure to China and a platform to voice their opinions and present their offerings in detail. Additionally, International Outlook offers it's clients tailored media planning and purchasing solutions based on their objectives in China and East Asia.
Circulation: average paid circulation exceeds 700,000 per edition Reading Rate: x3 Online readers: over 420,000 visits per week Total number of readers per edition: approximately 2.5 million
61% of readers are concentrated in Beijing, Shanghai, and Guangzhou. The remaining 39% are located in China's 23 other major urban centers including: Shenzhen, Nanjing, Hangshou, JiNan, Wuhen, Chengdu, Fuzhou, Xi’an, Chongquing, Shenyang, Suzhou, Hefei, Tiajin, Changsha, Nanmao, & Tiayuan.
7 The average number of plane flights taken per year by EO readers 41% of EO business readers prefer 4-star & above hotels during their business travel 45% of EO readers hold management positions 51 The average number of employees under the supervision of EO readers 54% Hold a Bachelor’s degree or higher 221,000 Yuan - the average family income of EO readers (7x the national average of 37,100)